SM Davao launches 'The Inaugural'

BY: NINO A. CALAMBA, RN


After the successful launch of “The Inaugural” coffee table book and exhibit at the SM North Edsa or SM The Block, the mother of all SM supermalls, SM City Davao now brings to Davaoenos the book that chronicles in photos and stories the campaign and victory of P-Noy as the 15th President of the Republic of the Philippines.
At the SM North Edsa last February 17, 2011, Ms. Maria V. Montelibano, the publisher of ‘The Inaugural’ welcomed to the launching distinguished guests from both political and social arena headed by no less than Vice President Jejomar Binay and First Sister Ms. Viel Aquino Dee.

The SM DAVAO launch of ‘The Inaugural’ marks the fifth stop of the exhibit’s roadshow. From SM North Edsa, ‘The Inaugural’ exhibit was fruitfully displayed and launched in SM Cebu, SM Bacolod, SM Cagayan de Oro, and now in SM Davao. The exhibit will run from May 16, 2011 up to May 21, 2011 at the mall atrium and event center. ‘The Inaugural’ coffee table book is also available for sale at the exhibit entrance.
Davao populace will have a glimpse of the stories and photographs behind the massive force of volunteerism which catapulted P-Noy to the highest position of the land. It brings with him the vigor of his father and the meekness of her mother that undoubtedly left an enigmatic inspiration for all Filipinos to always fight for freedom and democracy.

During the SM Davao launching of ‘The Inaugural’ on May 16, 2011, Davao’s ‘yellow armies’ converged at the SM Davao Atrium to welcome the famous coffee table book and exhibit. Presidential Communications Operations Office (PCOO) Secretary Herminio “Sonny” Coloma, graced the occasion and said a meaningful message of hope and inspiration to curb corruption in the nation as a way to eradicate poverty, echoing P-Noy’s perennial slogan “Kung Walang Corrupt, Walang Mahirap”.

Meanwhile, bringing the message of Mayor Sara Z. Duterte is the Supervising Administrative Officer and OIC of the City Planning and Development Office, Mr. Roberto P. Alabado III. Before reading Mayor Sara’s message, Mr. Alabado shared his very own story as top volunteer in the “Noynoy for President Movement” or the “Davao Noy” group while still sporting the famed P-Noy yellow baller band.

Present during ‘The Inaugural’ launching to express their continuing support for P-Noy are: Prof. Espie Chinel Aparis, Founder & President of the Mary Immaculate Health & Educational Foundation, Managing Director of University of Mindanao Fitness & Wellness Centre, and Core Group Member of Davao’s PPVR (People Power Volunteers for Reforms); Ms. Debby Go, SM Regional Operations Manager for Mindanao; Ms. Lynette Lopez, SM City Davao Mall Manager; Mr. Manuel Jesus Iñigo, Vice-Mayor Duterte’s Chief of Staff; Mr. Efren Elbabuena, Regional Director of Philippine Information Agency; Mr. Boie K. Jamisola, Master Trainer of the University of Mindanao Fitness & Wellness Centre; Davao Yellow Army; Davao Volunteers of Noynoy for President Movements; Mr. Rene Lumawag of Mindanao Times and some of Davao’s mediamen.

The launching of ‘The Inaugural’ in SM Davao is another manifestation that Davao, being a city of diverse culture and traditions, often positions itself as stalwart partner of the P-Noy administration in fighting corruption, easing poverty, and aiming for the best Filipino life for every countrymen. Latest news may tell us of contrasting views between the church and the state on certain national matters, but it doesn’t reduce into nothing the unity we Filipinos all had when we faced the ordeal of fighting for our precious freedom which led to the birth of the revered Filipino democracy, prayerfully won twenty-five years ago.

P.S. Special thanks to Ms. Apple Legario, PR Officer of SM City Davao and Mr. Joffer Aparis, Administrative Officer of the Mary Immaculate Learning Center!